Analytics & Research Services is a strategic focus as well as a core competency of Genpact. Since pioneering Analytics services in India as part of GE back in 1997, Genpact has established a dominant market leadership position. With the acquisition of Symphony Marketing Solutions, Genpact has further strengthened its leadership position in the analytics and data management space. The addition of domain expertise in Retail, Consumer Packaged Goods, and Infomediary verticals and a combined team of 3500-plus analytics and market research specialists today serve over 125 clients across all industries. Companies store terabytes of data. Yet, it is rarely analyzed with the rigor required for critical decision-making, either due to lack of “bandwidth”, focus, or know-how. This is where our experts come in. Drawing on considerable domain expertise and mastery of sophisticated research science, we help clients make fact-based decisions for superior results. By quantitatively and qualitatively scrutinizing data we can deliver the insight necessary to assess a new business opportunity, mitigate market risks, or retain and build market share. In short, almost any data, properly broken down and interpreted, can improve performance. Service Offerings As one of the largest Analytics & Research organizations, Genpact provides a comprehensive set of offerings that include Predictive Scoring, Business Research, Market Research, MIS & Reporting, Forecasting, Credit Decisioning, Financial Modeling, Simulation, Clinical Data Intelligence, Customer Loyalty, Direct Marketing, Sales Force Effectiveness, Inventory Optimization, Logistics Analytics, Pricing Analytics, and Strategic Sourcing. Impacting Your Business Mastery of advanced analytical tools and methodologies, as well as Lean Six Sigma in project execution, enables us to deliver insightful analyses and cost-effectively compile the actionable intelligence clients need to compete better through informed, smarter business decisions. Read more about how we use Analytics in generating business impact for the clients we serve in the respective pages of our offerings.