Market Research While every market research study is unique, the strength of Genpact Analytics lies in leveraging its experience and expertise to provide end-to-end market research solutions. With a pool of research analysts and subject-matter-experts, Genpact provides holistic and integrated solutions across verticals. Our specialty areas include Customer Satisfaction and Loyalty Studies, Market Assessment/Customer understanding, and New Product Development Studies. Our primary research team has become a partner for leading companies worldwide and clients have come to value our global-delivery, multi-lingual capabilities with rich B2B domain experience, as well as the Six Sigma rigor we apply to all quantitative and qualitative research effort. Our Approach We leverage technology and cross-functional expertise, primary and secondary research, econometrics and understanding of underlying business fundamentals. We also use sophisticated analytical tools to develop statistical models and provide actionable insights. From Research Blueprints and Data Collection and Management, to Analysis and Reporting, Implementation and Tracking, and Follow Up, our entire approach relies on a Six Sigma DMAIC (Define-Measure-Analyze-Improve-Control) framework to provide strict quality-control standards. We use the web-based ‘Proprietary Platform’ for end-to-end survey management as well as nearly a dozen popular licensed tools such as SMRT, SSI, ADM, Mekko Graphics, Minitab, Citrix, Crystal Ball, among others. Client Successes Scale: Conducted Net Promoter Score (NPS*) surveys of a top consumer electronics company’s B2B customers in 17 countries spread across four continents. Surveys were conducted in more than 15 languages enabling the client to understand essential aspects of their business. Scope: Assessed organization-wide perceptions about the quality of management and employee engagement for a global automaker. Trends were analyzed across periods to assess improvements and progress against action items identified and implemented in the past. *NPS is a registered trade mark of Frederick F. Reichheld, Bain & Company, and Satmetrix