Trust and safety
Embed platform trust and safety to protect users, businesses, and brands and build trust through positive interactions and experiences.
Overview
Our online world demands a multilayered, coordinated approach to embed safety and promote trust across all stakeholders. Deep understanding of trust and safety and robust measures across all integrated platform functions will keep systems safe from evolving threats.
The ever-changing regulatory environment requires continual compliance measures in all regions of operations to reduce the risk of legal liabilities, avoid fines, and improve brand reputation.
Our focus on industry-specific trust and safety expertise and customized operating models enable customized operations at scale.
Genpact leads trust and safety innovation and supports companies in digital operations, specialized services, and a suite of specific trust and safety products.
Our impact
Leading in trust and safety
Our solutions
Genpact's industry-specific trust and safety solutions and customized operating models enable platforms to address unique challenges with specialized capabilities at scale. We lead through innovation and support platforms with a suite of unique trust and safety products.
Digital operations and services
Content moderation
We combine AI and human expertise for the contextual review and prescribed action of content on platforms and communities to comply with regulatory and community guidelines.
Ad integrity and brand safety
Create a safe environment for brand ads with workflows and processes that improve the integrity of self-serve ads published on platforms.
Platform operations
Our testing, tagging, and feedback improves platform functions and features. Our services cover product and service information, listings, and tags.
AI enablement and data labelling
Enable AI and algorithm development with the creation, curation, annotation, labelling, and tagging of high-quality data sets. We assess bias in output and optimization to drive responsible AI and have built multiple industry use cases and customized solutions for generative AI.
Developer compliance
We enable compliance of apps and APIs for operability, function, data sharing and app/API store listings and ensure creator and developer compliance to guidelines.
Account and identity safety
We prevent fraud, theft, and takeovers of accounts by ensuring user and access authenticity.
Specialized operations and services
Escalations and critical support operations
Our specialist teams manage highly complex, time-bound trust and safety decision making.
Legal requests and regulated ops
We analyze and respond to illegal and harmful behavior on online platforms and support plagiarism, IP infringement, and copyright claims and investigations.
Quality assurance as-a-service
We continually improve partner performance and independent quality assurance in multi-partner, scaled operations.
Fraud review and investigations
We review fraudulent behavior and proactively identify potentially fraudulent activities.
Augmented reality and virtual reality enablement
We build virtual reality, augmented reality, and extended reality functions and capabilities through product operations.
Experiential and simulation review
We review user behavior and build a safe metaverse through reviews in simulated and virtual environments.
Trust and safety products
Global command center
An AI-enabled control tower for trust and safety operations. The global command center enables real-time predictive analytics, workforce force management, and insight generation frameworks to effectively run multi-partner, globally distributed, scaled operations.
Trust and safety benchmarks and maturity index
Unique frameworks and maturity assessments for trust and safety structures, systems, workflows, processes, and metrics to build a best-in-class global trust and safety practice.
Trends and threat assessment
Holistic frameworks and products to track trends and the emergence and propagation of harm online. We synthesize insights from both planned and unplanned events that increase online activities and impact platforms and trust and safety operations.
Policy lab
We cover all stages of the policy lifecycle from creation, contextualization, and testing to operationalization, scaling, and change management of trust and safety policies. Our policy decision accelerator guides bias-free, structured decision making.
Regulatory compliance center
We track the global regulatory environment and build measures to monitor and enable continuous compliance across all trust and safety operations. Our work reduces the risk of regulatory liabilities, negates fines, and improves brand reputation.
Incubation center
We build, test, scale, and transfer trust and safety processes, tools, technologies, and policies into global hubs as company needs evolve.
Learning center
We've helped more than 10,000 learners upgrade their skills and transition to careers in trust and safety. Our customized foundational programs deepen product expertise and understanding of the real-world impact they drive.
Industry-focused solutions
Social media and content-hosting platforms
We manage trust and safety for social and content platforms to deliver safe experiences and maintain compliance with global regulations.
Ecommerce and marketplaces
We drive safety and product capability for online marketplaces and commerce platforms, building trust in listings, information, brands, creators, and transactions while reducing the number of scams and frauds.
Gaming and play
Our customized capabilities address the nuances of gaming trust and safety requirements. We incubate and scale processes, workflows, tools, and policies for gaming safety operations.
Media
Our media industry offerings span content safety operations including intellectual property and copyrights, ad integrity, brand safety, user safety, regional guidelines, and listing operations.
Augmented reality, virtual reality, mixed reality, and metaverse
Our capabilities for newly emerging forms of digital interaction include designing custom 0-1 frameworks to ensure a safe and intuitive experience in the virtual world and aiding technology development across operations.
Messaging and communication platforms
We help companies detect abuse in person-to-person communication apps with customized solutions for identification of abuse on end-to-end encrypted platforms using our proprietary frameworks.
Why Genpact
We help companies adopt a holistic approach to mitigating risk and securing user authenticity. Find out how we deliver online integrity, accuracy, and safety.
How we think
- Risk