- Video
Breaking through the noise to achieve success with gen AI
![](https://images.genpact.com/redesign/insights/insight-hero-breaking-through-the-noise-to-achieve-success-with-gen-ai.jpg?auto=format%2Ccompress&fit=clip&q=25&w=480)
Learn how to unlock the power of generative AI for business
In an era buzzing with gen AI's capabilities, tech leaders must distinguish between what's hype and what's reality. Once you sift through the noise, a greater challenge begins: navigating the maze of identifying high-value projects, rethinking operational models, and mitigating risks.
Guiding you through this journey, Ed DeLussey, senior vice president and global enterprise services leader at Genpact, lit up the stage in front of an audience of over 100 analytics and AI leaders at MachineCon in NYC. Revealing actionable insights and five essential principles for harnessing gen AI's true potential, Ed showed how leading enterprises are seizing the moment to deliver lasting impact.
Watch his keynote to learn more.