- Video
Optimized reality: A personalized, experience-led future for CPG and retail companies
![](https://images.genpact.com/redesign/insights/hero-optimized-reality-a-personalized-experience-led-future-for-cpg-and-retail-companies.jpg?auto=format%2Ccompress&fit=clip&q=25&w=480)
Our Consumer Packaged Goods and Retail in the Age of Instinct research reveals three trends shaping the future of the consumer goods landscape – optimized reality, ethical impact, and whole-system planning.
Watch our industry experts explore optimized reality – a future in which consumer goods and retail organizations must conquer personalization and the experience economy in order to thrive.
Optimized reality: A personalized, experience-led future for CPG and retail companies