Content moderation
Protecting users and brands through human and AI collaboration to enhance content decisions in line with cultural, regulatory, and industry needs
Overview
Online content creation, consumption, and mediums are evolving rapidly, but with distinct differences across the globe. At Genpact, we continually evolve our content moderation services, data and analytics enablers, operating models, frameworks, and workforce practices to meet the needs of platforms operating across different industries, regulatory frameworks, and cultural sensitivities.
We harness the power of AI technologies, including generative AI, across content moderation workflows from pre-moderation and automation to policy work such as contextualization and decision maps, support elements such as personalized wellbeing, and learning and development.
Our impact
Data's potential for healthier content consumption
Protecting those who protect us: Safeguarding our content moderators
Our toolkit for securing the mental and physical wellness of our content moderators
Our solutions
Policy enforcements
We moderate exceptions that fall outside of AI/automated decisions to enforce platform policies, community guidelines, and regulatory compliance policies.
Content investigation, reports, and escalations management
We investigate, restrict, and address content that violates laws or regulations in specific geographies and markets based on our clients' policies. This includes user appeals and escalated actioning.
Law enforcement response and requests
We communicate and execute requests from government agencies and law enforcement agencies within the guidelines of data sharing and platform policies.
Trademark, ownership, and copyright review
We investigate and respond to claims of IP infringement and review them based on relevant guidelines and action.
Live content
Our frameworks moderate and remove harmful live videos, audio, and communicative content with minimal exposure.
Red-teaming generative AI
Proactive testing and identification of harmful input and output patterns on gen AI platforms.
Highly sensitive content
We embed the safe moderation practices needed for highly sensitive content while protecting moderator experience.
Brand safety
Enabling brand engagement and safe placements on content platforms.
Chat and communication
Moderating inauthentic and harmful behavior on chat and communication platforms.
Augmented and virtual reality experience moderation
Review of user behavior, user generated objects in 3D worlds, and AR/VR experiences.
Incubation center
We've incubated and scaled over 1,000 content moderation workflows across platforms spanning social media, gaming, communication platforms, marketplaces, and media platforms.
Trends and threat assessment
Our frameworks and tools track trends and the emergence and propagation of harm online. We can synthesize this further to determine the impact on various platforms and on moderation.
Policy lab
Genpact's policy lab is an ecosystem of experts, frameworks, tools, analytics, and advisors that addresses the end-to-end needs of policy management, from development, writing, testing, deployment, scaling, and enhancing content moderation operations.
Why Genpact
We help you apply a holistic approach to content moderation to mitigate risks and ensure user authenticity, building integrity, accuracy, and safety across your entire online presence.
How we think
- Risk
Genpact named a Leader in trust and safety on Everest Group's PEAK Matrix® 2024
Read the report- Environmental, social, and governance
Data's potential for healthier content consumption
Read the insight-
High tech industry
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Media, publishing, and entertainment
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Software and digital platforms
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