Coca-Cola Bottlers' Sales and Services: Generative AI in the consumer goods industry

Generative AI (gen AI) has transformed the playing field in the consumer goods industry, with recent data showing that 81% of senior executives believe it helps their organizations adopt new, disruptive methods of value creation. In an industry where the vast majority are implementing gen AI capabilities, how can companies use this technology to get ahead of the competition?

As part of the Unfiltered Stories series from HFS Research, Coca-Cola Bottlers'​ Sales and Services CEO Caitlyn Carr and our vice president of cloud and data, Wendy Earon, talked about the possibilities and barriers for gen AI adoption.

Watch this short, insight-packed conversation with HFS practice leader Ashish Chaturvedi, which touches on the dangers of analysis paralysis, why a value-driven approach to gen AI is best, and what it takes to implement an enterprise-scale solution.