Genpact named a leader in trust and safety by Everest Group

Genpact protects users and enhances trust and safety operations by combining industry knowledge with data, technology, and AI expertise. Our strengths highlighted in the report include:

• The spectrum of services across the trust and safety value chain and client portfolio across social media and messaging apps, dating, gaming and legal betting, streaming services and publishing, e-commerce, and search engine, LLMs, and app store industries
• The use of generative Al to improve internal efficiencies, ensure policy compliance for platform-generated content, detect fraud, and identify regulated goods
• Capabilities to detect and moderate of AI generated content
• Multiple Al support services for the safe and responsible deployment of generative Al
• An election tracking framework to help track abusive and harmful content during elections
• Augmented wellbeing initiatives through contextualized and region-specific wellbeing nuances and Al-based analytics tools for employee wellbeing

“Genpact is experienced in serving the trust and safety requirements of buyers in all major industries. It has built vertical specific capabilities and solutions in the form of technology and consulting services to address the trust and safety nuances of each industry,” says Abhijnan Dasgupta, Practice Director, Everest Group. “Genpact has made investments in developing its technology capabilities, including AI and generative AI, to augment its offerings through both in-house development and through partnerships to proactively devise solutions for operational requirements and emerging problems for small, midsize, and large buyers. It has also invested in policy-level knowledge management to assist its moderators. It continues to invest and augment its offerings for strategy and consulting (such as Regulatory Compliance, Policy Lab, Election Tracking Framework, and Quality Assurance) to assist its moderators. These are some of the factors that have contributed to Genpact strengthening its positioning as a Leader in Everest Group's Trust and Safety Services PEAK Matrix® 2024.”