Transforming media industry operations: Four quadrants of opportunity to unlock revenue

When business for the media industry grew by leaps and bounds during the COVID-19 pandemic, operations didn't always keep pace. Now, as business reverts to the mean, the next opportunity for growth and competitive advantage lies in transforming operations across the media value chain.

HFS Research, a leading research consultancy, worked with Genpact's industry experts and spoke with senior operations and technology leaders from media enterprises to pinpoint four areas of operational transformation that can drive the next wave of growth and revenue for media. Read the report to learn more about the path forward for media companies that aim to stay resilient and thrive.

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